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Research papers

Merging minds and matter

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers.It proposes segmenting consumers based on 'the cognitive mental process that underpin choice' and converging it with...

Catalogue: Congress 2006: Foresight
Authors: Manjima Khandelwal, Shuchi Sethi, Adam Murphy, Daniel Jenkinson
Company: Nielsen
September 17, 2006
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Citation

Khandelwal, Sethi, Murphy and Jenkinson (2006a, September 17). Merging minds and matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/merging-minds-and-matter


Research papers

Attitudinal & behavioral convergence

Traditional research approaches challenge marketers to compile data from various sources for an integrated perspective of brand dynamics.Through a case study the paper demonstrates it is possible to integrate attitudes and purchasing behaviors,...

Catalogue: Brandmatters 2006
Authors: Manjima Khandelwal, Bruce Humbert
Company: Nielsen
February 8, 2006
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Citation

Khandelwal and Humbert (2006a, February 08). Attitudinal & behavioral convergence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-behavioral-convergence


Research papers

Closed-loop marketing solution for CPG online advertising

Marketers are seeking compelling evidence that online advertising is an effective business tool. They are also in search for solutions that provide an effective media plan to target the key segments - where and how can I reach my key segments...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Manjima Khandelwal, David Boyd, Kenneth Greenberg
September 19, 2004
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Citation

Khandelwal, Boyd and Greenberg (2004a, September 19). Closed-loop marketing solution for CPG online advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/closed-loop-marketing-solution-for-cpg-online-advertising


Research papers

Comparing brand equity valuation with in-market performance

The paper examines the relationship between brand equity and in-market performance.A comparison of brand equity and market performance shows that mostly brand equity is a strong indicator of market share, suggesting that brand equity building...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Manjima Khandelwal, Christopher McKinney
Company: Nielsen
September 14, 2003
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Citation

Khandelwal and McKinney (2003a, September 14). Comparing brand equity valuation with in-market performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparing-brand-equity-valuation-with-in-market-performance